Now, both Weight Watchers and Blue Apron said they will launch meal kits in U.S.

Albertson’s and Publix, among other grocers, have also entered the meal-kit fray in recent months. In March 2018, retail giant Walmart launched a line of meal kits, and online giant Amazon also has announced plans to launch its own meal kits, likely later in 2018. Hungry to get into the burgeoning market, numerous retailers and grocers have either acquired or partnered with existing meal-kit companies, or have begun creating and offering their own meal kits to customers. Meal-kit companies such as Blue Apron and Plated accounted for an estimated USD 5 billion (EUR 4.1 billion) in sales in 2017, according to Packaged Facts. The addition of meal kits at most major grocery chains in the United States over the past year is the latest in the evolution of meal kits, which broke through in 2017 from a trend into the mainstream. The meal kits that Weight Watchers and Blue Apron plan to launch in supermarkets this year are both expected to include seafood, providing a potentially significant new market for seafood suppliers.

Weight watchers meal kits